ASIA POP LECTURE: "When Two Worlds Collide: K-pop Idols & Influencer Marketing," April 1 at Pitt.

The University of Pittsburgh's Asian Studies Center will host Dr. Mathieu Berbiguier and his talk "When Two Worlds Collide: K-pop Idols & Influencer Marketing" on April 1, part of the Center's ASIA POP lecture series.

K-pop idols have long been perceived as the antithesis of authenticity, manufactured personas shaped by entertainment companies. Yet the global rise of influencer marketing, built on relatability and vulnerability, has pushed those same companies to rewrite the rules. Dr. Mathieu Berbiguier examines how Korean entertainment companies increasingly adopt influencer marketing codes — "authentic storytelling," mental health disclosure, and less scripted formats — to reshape the idol persona and deepen parasocial bonds with fans. Drawing on textual analysis and fan discourse, Dr. Berbiguier argues that the convergence of idol culture and influencer logics reveals less a collision than a mutual absorption, one that speaks to a broader, Euro-American-centered demand for authenticity in popular culture.

Dr. Berbiguier is a Visiting Assistant Professor of Korean Studies at Carnegie Mellon University. Since receiving his Ph.D. in Asian Languages and Cultures from the University of California, Los Angeles, Dr. Berbiguier's research has primarily focused on the nuances of K-pop culture, exploring power dynamics in fan communities and shedding light on how these interactions shape perceptions of authenticity in Korean popular culture.

The talk starts at 6:00 pm in 205 David Lawrence Hall (map) and is free and open to the public.

2025 Japanese animated movie ChaO (チャオ) in Pittsburgh, from April 9.

The 2025 Japanese animated movie ChaO (チャオ) will play in Pittsburgh from April 9.

In a fantastical future, humans and mermaids share a troubled coexistence. Stephan, an anxious employee at a shipbuilding company, has big ideas to save the sea. But his life explodes into ecstatic chaos when bubbly mermaid princess Chao proposes marriage out of the blue. Between shopping sprees, giant robots, and actual fireworks, the unlikely pair flounder through their new romance and unlock their true feelings. Crafted over 7 years by the acclaimed STUDIO4°C and veteran animator Yasuhiro Aoki, ChaO is an inventive and genre-defying delight bursting with color and character. Equal parts hilarious and heartbreaking, ChaO’s singular narrative is an ode to boundless love.

It is scheduled to play locally, so far, at the Cinemark theater in Monroeville, and tickets are available online.

Hyland Gallery Talk: Chūshingura 忠臣蔵：Musha-e 武者絵 and Kabuki-e 歌舞伎絵, March 27 at Pitt.

The University of Pittsburgh's University Library System will present "Hyland Gallery Talk: Chūshingura 忠臣蔵：Musha-e 武者絵 and Kabuki-e 歌舞伎絵" on March 27.

Join curator and Japanese and Korean Studies Librarian Hiroyuki Good to learn more about the exhibit Chūshingura: Musha-e and Kabuki-e! The exhibit explores the Akō Incident (1701–1703), in which 47 rōnin avenged their lord Asano Takumi no Kami after he was forced to commit seppuku for attacking Kira Kōzukenosuke in Edo Castle. This famous revenge story inspired the 1748 Kabuki play Kanadehon Chūshingura, which became one of Japan’s most enduring theatrical works. Featuring musha-e (warrior prints) of the 47 rōnin from the Barry Rosensteel Japanese Print Collection and a complete set of kabuki-e from the Japanese Theater Print Collection, the exhibit highlights the lasting cultural impact of Chūshingura in print and performance.

Each warrior print in this exhibition is accompanied by an introductory text about the individual depicted. Hiro has worked to transcribe and translate these cursive scripts using generative AI tools such as ChatGPT and Claude, and the results of this effort will also be presented.

All prints are part of the Archives & Special Collections at the University of Pittsburgh Library System. 

The talk runs from 11:00 to 11:30 in Hillman Library's The Hyland Gallery Archives & Special Collections Exhibits on the third floor (map).

Korean movie The King's Warden (왕과 사는 남자) stays in Pittsburgh through March 23.

The 2026 Korean movie The King's Warden (왕과 사는 남자), which opened in Pittsburgh on March 13, will stay here through March 23.

In a remote mountain village of 15th-century Joseon, a humble headman, Heung-do, hears a rumor that any village hosting an exiled nobleman will be blessed with abundance and fortune. Hoping to bring prosperity to his impoverished community, he eagerly submits a petition to host one—unaware that his guest is none other than the fallen monarch, the deposed boy-king Danjong. While an unlikely bond begins to form between the dethroned ruler and the man assigned to watch over him, the quiet village finds itself drawn into the perilous undercurrents of royal intrigue—where loyalty and survival collide.

It plays locally at the AMC Loews Waterfront and tickets are available online.

Krunchy Bird Korean Fried Chicken opens in Mt. Lebanon.

Krunchy Bird Korean Fried Chicken, offering Korean-style chicken sandwiches, wings, and tenders, has opened in Mt. Lebanon. It is located at 325 Mt. Lebanon Blvd. (map), in the former Oya Sushi location.

4K restoration of 1989 Japanese animated movie Kiki's Delivery Service (魔女の宅急便) stays in Pittsburgh through March 25.

A 4K restoration of 1989 Japanese animated movie Kiki's Delivery Service (魔女の宅急便), which opened in the Pittsburgh area from March 12, will stay here through (at least) March 25.

It is a tradition for all young witches to leave their families on the night of a full moon and fly off into the wide world to learn their craft. When that night comes for Kiki, she embarks on her new journey with her sarcastic black cat, Jiji, landing the next morning in a seaside village, where her unique skills make her an instant sensation. Don’t miss this delightfully imaginative and timeless story of a young girl finding her way in the world[.]

It is scheduled to play locally at the AMC Loews Waterfront, and tickets are available online.

2026 Chinese movie Pegasus 3 (飞驰人生3) remains in Pittsburgh through March 25.

The 2026 Chinese movie Pegasus 3 (飞驰人生3), which opened in Pittsburgh on February 27, will remain here through at least March 25. It is the highest-grossing film in China in 2026 thus far, and is the 11th-highest-grossing film in China of all time.

After the final stage at Bayanbulak, Zhang Chi (played by Shen Teng) is invited to compete in a brand-new event, the “Muchen 100 Rally,” as the head coach of the team. The once “wild” racer now steps onto the international stage. Facing a completely new course filled with top-tier competitors, Sun Yuqiang (played by Yin Zheng) and Ji Xing (played by Zhang Benyu) once again fight side by side with Zhang Chi. Powerful drivers such as Lin Zhendong (played by Huang Jingyu) are also invited to join, and a team built on top-level speed and shared belief is formed. However, Zhang Chi soon realizes that the true challenge does not seem to come from the race itself. Beneath the surface, tensions are rising beyond the track, casting uncertainty over their high-speed journey ahead.

It plays locally at the AMC Loews Waterfront and tickets are available online.

Self-Chef Mongolian Stir-Fry and Sushi to open in Castle Shannon on March 18 now open in Castle Shannon.

Self-Chef Mongolian Stir-Fry and Sushi will open in Castle Shannon on March 18 is now open in Castle Shannon, in the former Linden Grove spot. Signage went up in the fall at 1100 Grove Road (map).

The menu, posted on their official site, features primarily sushi, sashimi, rolls, and Japanese appetizers and desserts at this point:  

2025 Amy Wang film Slanted stays in Pittsburgh through March 25.

The 2025 Amy Wang film Slanted, which opened in Pittsburgh on March 12, will remain here through March 25.

As a senior in high school, Joan Huang idolizes winning Prom Queen as the embodiment of popularity, beauty and the ultimate form of acceptance into American life. In her relentless pursuit for the crown, she undergoes an experimental racial transformation to become White and win Prom Queen. However, what she thought was a dream come true soon reveals itself to be an emotional and physical nightmare. "Slanted" offers a searing and unapologetically satirical view on race and the uncomfortable journey of learning to love.

It plays locally now at the AMC Loews Waterfront and the Cinemark theater in Robinson through the 19th, and the AMC Loews Waterfront after that, and tickets are available online.

Bong Joon Ho film Okja (옥자), Hayao Miyazaki film Nausicaä of the Valley of the Wind (風の谷のナウシカ) at Row House Cinema, from April 17.

The 2017 Bong Joon Ho film Okja (옥자) and the 1984 Hayao Miyazaki film Nausicaä of the Valley of the Wind (風の谷のナウシカ) will play at the Row House Lawrenceville from April 17, part of its "Touch Grass" series focused on "eco-conscious, sustainable, renewable, biodegradable, nature-friendly cinema."

Okja's last theatrical run here was in 2017, part of a Bong Joon Ho film fest at the Row House Lawrenceville.

Bong Joon Ho’s magical film follows a young girl named Mija who risks everything to prevent a powerful, multi-national company from kidnapping her best friend – a massive animal named Okja.

Nausicaä of the Valley of the Windhas a theatrical run around once a year in Pittsburgh.

After a global war, the seaside kingdom known as the Valley of the Wind remains one of the last strongholds on Earth untouched by a poisonous jungle and the powerful insects that guard it. Led by the courageous Princess Nausicaä, the people of the Valley engage in an epic struggle to restore the bond between humanity and Earth.

Note: Shows marked as English have audio dubbed in English. All other shows have audio in Japanese and subtitles in English.

The movies play through April 23, and tickets are available online. The Row House Cinema is a single-screen theater located at 4115 Butler St. in Lawrenceville (map).