Tekkoshocon renamed Tekko.

On the Tekkoshocon Inc's President's blog, the author writes on the decision to formally shorten the name of Pittsburgh's largest anime convention from Tekkoshocon to Tekko. The biggest reasons for the official change---to what fans already call it---are mispronunciation among locals and confusion among Japanese.

The name is difficult to pronounce and I have encountered a number of Pittsburgh businesses that avoid using our name because they forget how to pronounce it. I cannot count the number of times I went into a restaurant over Tekkoshocon X-2 and heard “You’re with that anime convention; I cannot remember what it’s called, something tekk something like.” That is really bad. How do you expect people to remember you if they cannot remember the name.

Give it a read. Actually, a lot of the entries on that blog are thought-provoking and forthcoming, and not only for people interested specifically in anime conventions.