MINISO is based on three core principles. Affordable high quality: guides our decisions from design to materials. Joy: the response our customers experience while in our stores. Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.Miniso has been described as a "Japanese Hot Topic" or a "Chinese Five Below" and seems to specialize in kawaii products, plushies, Japanese snacks, and various Disney and Sanrio branded products, as well as other Asian products.
MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with our young shoppers.
via miniso-us.com