The University of Pittsburgh's Asian Studies Center will host Dr. Hyejung Ju and her talk "ASIA POP Deterritorialisation of Korean TV dramas in 'Netflix Originals': 'We are living in the Squid Game world'" on February 26 as part of this term's ASIA POP lecture series.
Squid Game’s phenomenal success calls attention to the local specificity of Netflix’s global expansion as it commissions original K-dramas. This practice has rich implications, both positive and negative, for Netflix’s production and distribution of Korean content. K-dramas classified as Netflix Originals have been riding its international market power to a wide range of transnational audiences, enabling national television creators to reimagine cultural spheres for both production and distribution that transgress the uneven circuit of transnational media. At the same time, the deterritorialisation of Netflix’s K-dramas raises concerns about its deep interpenetration of the Korean TV industry.It runs from 6:00 to 7:15 in 149 Cathedral of Learning.
As a teacher-scholar, Dr. Ju believes that mass media lies in the multifaceted cutting-edge research field with inherent dimensional complexity as functioning as a social, economical, and cultural institution. Through teaching and mentoring students in mass communication, Dr. Ju strives to convey the body of knowledge about media and culture for individuals, society, communities, and the global society. Therefore she hopes that students can engage better in dynamic forms of media and communication practices to their day-to-day life.
