Advertisements for a designated driver company lined up in Gangnam, from Sisa Channel.
Big local news in recent months has been the arrival of ride-share companies Uber and Lyft to Pittsburgh, and the pushback by the Pennsylvania Public Utility Commission and the entrenched taxi services. Several years ago, Pittsburgh briefly had another para-taxi company called BeMyDD, which functions like the designated-driver (대리운전) services ubiquitous in South Korea. From an August 26, 2010 Pittsburgh Post-Gazette article:
BeMyDD (Be My Designated Driver) started operations in Pittsburgh this week after launching in three Ohio cities earlier this year, he said.
"BeMyDD is a new twist on a transportation service which gives people an affordable alternative to the usual limo or taxi. The premise is that 'We drive YOUR car, so you don't have to,' " Mr. Simanovsky said.
The company offers two services: A customer can reserve a driver ahead of time who will meet them at a location of their choice, chauffeur them around in their own car, wait for them and take them home, for $12.50 an hour.
For those who are already out and in no condition to drive, the company will dispatch two drivers to take them and their car home. That costs $25 plus $2.95 a mile for the first 10 miles and $1.50 per mile thereafter.